A database-driven Web site combines a basic, static
HTML "container" wrapped around records from an external
database, which are loaded into a pre-set space within the page.
By combining the power of today's databases with the
Web's ability to distribute information, database-powered Web sites
are a key driver of today's e-commerce revolution.
Companies today are faced with an opportunity to transform
their Web sites from collections of static, text-based information
into dynamic business tools. Database-driven pages offer some advanced
capabilities, such as publishing data from corporate databases into
Web pages and customizing a visitor's view of a site around their
individual needs and preferences. A new generation of Web-based
buying and selling tools is emerging, that will enable any industry
to develop valuable new forms of one-on-one interaction with customers